"Ignorance means misfortune. The unfortunate persons are those who are ignorant, uneducated. Therefore you have to take education to become fortunate. And that education is being imparted by Krishna, but you don't take it. That is misfortune. If you take education from Krishna, you become fortunate. So why don't you take it?"

- Srila Prabhupada - Evening Darshan - 10/8/76