All the cowherd men, including Nanda Maharaja, used to talk of the wonderful activities of Lord Krsna and Balarama, and they were always so much absorbed in those talks that they forgot the threefold miseries of this material existence. This is the effect of Krsna consciousness. What was enjoyed five thousand years ago by Nanda Maharaja can still be enjoyed by persons who are in Krsna consciousness simply by talking about the transcendental pastimes of Krsna and His associates.

From Krsna book Chapter 11