gaura ye viśāla nāma sei nāma gāu
anya saba nāma-māhatmya sei nāme pāu

“The most powerful name of God is the name of the most merciful incarnation of God known as Gauranga. The glories and power of all the other names of Vishnu Tattvas, gods, demigods, goddesses are completely present in the Name of Lord Gauranga and thus His Holy Name should be constantly chanted and sung with happiness.”

– Prema-vivarta Chapter 4: by Jagadananda Pandita